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The Life And Career Story of Keith Tan

A Seasoned Entrepreneur Of Start Ups

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About This Episode

​Keith Tan is a seasoned entrepreneur with over two decades of experience in the digital solutions and advertising industry. In 2002, he co-founded Comwerks Interactive, a digital agency that delivered innovative campaigns for global brands such as Starbucks, Adidas, and Unilever. Under his leadership as Creative Director, Comwerks became one of Singapore’s top digital agencies and was acquired by WPP in 2010. He later served as Executive Creative Director at Wunderman from 2011 to 2017, further solidifying his expertise in creative digital marketing. ​
 
In 2017, leveraging his extensive background in digital innovation, Keith co-founded Zeemart, Singapore’s first B2B platform for the food and beverage (F&B) industry. As Chief Product Officer, he aimed to streamline procurement processes by connecting F&B operators and suppliers through a user-friendly mobile interface. Zeemart addresses challenges such as order delays, inefficient inventory management, and poor communication within the industry. The platform offers features like electronic invoicing, direct communication channels, and business analytics, empowering small and medium-sized enterprises to manage operations more efficiently.
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yTFTR

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